Georgia Marshall
Georgia Marshall
A fractional community builder
 

Projects I’m proud of

Humans For Good | Founder

November ‘20 - Present

• Designing and building the community’s mission and values, brand identity, website (using no code tools) and comms from scratch

• Connecting 800+ social entrepreneurs, impact investors, students and everyday do-gooders in an active Slack community

• Running quarterly potluck dinners, which have brought together over 200 people interested in social impact around good food and conversation

• Recruiting and managing 30+ volunteers in Sydney & Melbourne

• Running a newsletter on Substack to discuss social impact and innovation (800+ subscribers and average open rate of 50%)

“Humans For Good has shaped my career decisions and lifestyle. Meeting people who act in line with their values and being part of a supportive, joyful and inclusive community helped me build confidence in both my personal, and our collective ability to tackle big challenges. Georgia couldn’t be a more inspiring & kind founder and I’m delighted to see the movement she is building! HFG is energy & impact building stuff.”
— Adya Goswami, Student Recruitment & Success Manager at Forte Official
 
“I’m so grateful to have come across the Humans for Good community. As someone who is part of several online communities, I can truly say that HFG is the most engaged, ambitious and supportive. It isn’t an exaggeration to say that small but significant steps are being made every day for people and the planet because of this community, and I’m in awe of Georgia’s generosity and vision in bringing this idea to life.”
— Lyndal Hamwood, Senior Product Lead at The Dream Collective

Folklore Ventures | Programs & Community

November ‘21 - June ‘23

• Launching and building Campfire: community-driven offerings designed to level up Folklore’s portfolio, including a Slack community (900+ members), several resource hubs, an automated job board, and a bootcamp event series (average NPS = 54)

• Leading the design, promotion & facilitation of 5 Chapters: immersive programs for 700+ founders and future startup operators that covered engineering, design, product, growth and people and culture

• Recruiting coaches from leading Australian startups and scale-ups like Canva, Atlassian, Zip Co, MILKRUN, Linktree, SafetyCulture, Eucalyptus, AfterPay, Up Bank, Airtasker, CultureAmp, Atlassian, Tyro Payments and The Mintable

• Building relationships with partners, including Google, Microsoft, The Startup Network, AWS & Scale Investors

• Redesigning Folklore’s monthly newsletter, kick-starting LinkedIn roundups, and creating blog content (examples here, here and here)

“Georgia has helped Folklore expand its footprint in the broader Australian startup ecosystem through large-scale events, programs and marketing efforts created for founders and operators. She exhibits a strong growth mindset and is hungry to always learn and improve, guided by her deep knowledge and understanding of the early-stage startup journey. To work with Georgia is to know the importance of doing good; her work–and internal compass– is guided by a passion for social impact and elevating diverse voices and experiences throughout.”
— Stephanie Safahi, Head of Brand Experience at Folklore Ventures
 
“Folklore Ventures’ Design Chapter was a game changer for thinking about how we work internally on building our product from here. The coaches were excellent, and brought experience and insights which have already improved our business.”
— Josh Phillips, Co-Founder of Creo and August Group

Fishburners | Community & Marketing

March ‘17 - March ‘20

• Connecting, engaging and scaling one of Australia's leading startup communities and co-working spaces

• Acquiring and retaining members via hundreds of events for thousands of entrepreneurs, including workshops, social gatherings, and over 100 themed pitch nights with an average attendance of 150

• Leading Fishburners' internal and external comms to a following of over 60k people, and producing a Fishburners virtual tour and videos of the community (examples here, here and here)

• Launching initiatives that support gender and racial diversity, environmental impact, founder mental health, and a wide range of social enterprises

• Coordinating stakeholders and executing sponsorship agreements with corporates, universities, accelerator programs, investors and government, and training and managing Fishburners interns, event staff and a Marketing Coordinator

“Georgia is the quintessential, multi-tasking, Community Manager. She has an ability to manage multiple competing priorities, in a high-stress environment without losing her cool. Georgia is a giver, she sees the best in people and is a fountain of support for the founders and startups she works with. With a big heart, Georgia is passionate about social enterprise, and despite her fully-charged diary, makes time to support and grow social enterprises both inside and outside Fishburners.”
— Carol Friel, Associate Director of Innovation Hubs & Community
 
“Managing Australia’s largest startup community on a shoestring during a pandemic? No sweat for Georgia Marshall. I’ve been hugely impressed with the continued and growing strength of the Fishburners community under Georgia’s lead, and her passion and capability will be sorely missed.”
— Murray Hurps, Director of Entrepreneurship at UTS Startups

Minderoo Foundation | Programs & Projects

March ‘21 - October ‘21 (contract)

• Deep diving into the Indigenous business ecosystem and leading the nation-wide rollout of the Dream Venture Masterclasses, for one of Australia's largest charities and philanthropy funds

• Recruiting 75+ Indigenous entrepreneurs and aspiring angel investors around Australia as program participants, and Google, Microsoft, CAANZ, and General Assembly as partners

• Setting up all participant comms, including marketing collateral, email campaigns, and a dedicated website

• Pivoting the program online due to COVID-19, and running a virtual showcase event with 200+ attendees from philanthropic, big tech, startup, Indigenous business and investment backgrounds

• Producing a snapshot video and landing page to scale awareness about the achievements of program members (utilised again this year)

“Georgia’s ability to engage 85 First Nations entrepreneurs and angel investors, together with her incredible networks in the startup ecosystem, allowed the program to be a massive success. I have no doubt Georgia will continue to thrive due to her tenacity, drive, ambition and enthusiasm. Georgia confidently works across the many aspects of the ecosystem - from community builder, to investment, social impact startups, and supporting Indigenous founders.”
— Les Delaforce, Head of Indigenous Entrepreneurship at Minderoo Foundation
 
“I had the best time during the Dream Venture Masterclasses and had so much support throughout the whole journey. I got to meet some deadly businesses along the way - some of whom I’ll be working with going forward. The program helped me to deep dive into my businesses and rediscover my true core passion. And then after loads of rewriting my pitch from all the amazing advice we were given, it was ready to be heard - and I got new leads!”
— Sharon Brindly, Founder of Cooee Cafe and Jala Jala Treats

Young Change Agents | Volunteers & Community

February ‘24 - present


• Recruiting a new volunteer team of 30 experts in social impact, technology and entrepreneurship, to support the growth and sustainability of Young Change Agents’ programs that help students to how to think and solve problems like entrepreneurs

• Creating branding and messaging around the new ‘Giveback Team,’ along with systems for attracting and onboarding new volunteers

• Setting up platforms and processes to better engage with Young Change Agents inner and wider circle of volunteers, including Slack channels, a monthly newsletter, and a volunteer manual for the YCA team

• Setting up a community platform, comms and systems for the Teens In Business Club – a community for teenagers in business

• Advising the Young Change Agents around all things community, including their new offerings for educators teaching students about entrepreneurship in schools

 

F5 Collective | Platform & Community

June ‘24 - Present

• Joining the founding team of a startup which is dedicated to empowering women around the world in their personal and professional lives

• Supporting the technical set up and launch of The F5 Magazine behind the scenes, which is all about uplifting women and their stories (the first edition received a 62% open rate and12.5% click through)

• Acting as a sounding board and community advisor around strategic plans and messaging for the F5 community platform (launching February, 2025)

• Leading the build-out of the F5 community in Mighty Networks, including the platform’s set-up, user experience and branding

“Georgia has made an incredibly positive impact since joining the F5 team. Her role in helping to build our programs, platforms, and magazine has been invaluable. She’s an exceptional project manager and a true builder, always hands-on and focused, approaching every task with efficiency and care. Georgia brings a beautiful energy to the team and has a natural talent for fostering collaboration, ensuring everyone stays connected and aligned. We’re lucky to have her, and I’m excited to see all the amazing things she’ll continue to contribute to F5 and other businesses fortunate enough to work with her.”
— Bree Kirkham, COO at F5
 

Flock | Founder

December ‘24 - present

• A personal project which aggregates 300+ communities around the world and helps people to ‘find their people’ both close to and far from home

• On hold while I focus on other projects, but initial feedback has been extremely positive (161 likes and 60 comments in just one Facebook group)

• With a very small amount of marketing in June alone, the site has already been visited by 1.6k active users and the event count is 22k

 

Techstars Sustainability Paris | Community & Marketing

June- August ‘23